White Label Program Originates from the Picture of White Label Made on Package where Business Can Put Its Logo
Monday, March 22nd, 2010Some websites provides white labels to successful brands to enable them concentrate on services
The name has originated from the white labels image on the packaging where the trade dress of the marketer finds place. The origin of white label products can be traced back to the period when DJs removed the label from vinyl records so that other DJs could not recognize the track. The removal of labels from DJ records popularizes the term white label record.
In general, white label production is for generic electronics manufactured at a large scale, such as television sets and DVD players. A number of companies keep a sub-brand for their products and these brands are particularly used by them. For example, you can sell a DVD player model-A from brand-A, which is also sold as model-B by brand-B.
White label software are used by some websites to facilitate a successful brand for offering its services without investing in the development of infrastructure and technology. For instance Amazon.co.uk has been running the website of Waterstone’s until recently. Similarly, LoveFilm runs the DVD Rental services of Tesco. Several companies provide their store brand and supermarket private brand products to multiple supermarkets that change their labels. Moreover, some manufacturers produce inexpensive or low-cost generic brand labels but they put the name of product, like Cola.
Credit-card operations are occasionally outsourced by smaller banks to larger banks. Cards are issued and processed by larger banks in the form of white label cards, usually for a fee. This process of outsourcing enables smaller banks to give a brand name to the cards without spending on the infrastructure, which would else lead to excessive overhead.